Choosing Communication Strategies
There are many different approaches you can use to connect with the people you want to reach. You may wish to promote your service or product with good pictures and clear language.
You may wish to educate people. It’s amazing how far people can go once they get the basic idea of something.
You might want to inform people of their rights or your process.
Do you want to Celebrate? You might be about to reach a milestone.
Do you want to Provoke? Do you have a burning issue? Do you want people to consider that issue and make some decisions for themselves.
Do you want to Recruit? A good DVD or site that lets people see in detail what you have to offer can convince them to join your organisation or cause.
Do you need to record? You can record a conference or the visit of someone important to you and send the program to people who could not be there.
Have a look at the different types of genres of programs that can be produced to suit your purpose.
